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Training Course Summary:

In today's competitive business environment everyone has to be able to sell - whether an idea, a product or service, or their own skills. Therefore, most people will need to write a sales communication at some point. This can be anything from an e-mail to your manager to sell an idea, or a letter to a prospect to introduce your product. It can be a time consuming exercise, and often with limited results. This workshop has been designed to help you change this by understanding the basics of 'writing to sell' in order to significantly increase your chances of success.

Course Objectives:
Discover the difference between features and benefits
Learn how to write a letter to meet the buying motives of a specific reader
Draft an introduction letter
Draft a letter for keeping in touch with clients and prospects
Understand the elements of a proposal
Know how to use appropriate language and
End letters appropriately

Who Should Attend:

Anybody who has to sell a message via written means. This course is particularly suitable for those who are new to selling.

Training Course Overview/Content:

Getting started:
Defining your target reader
Identifying the features and benefits of your product
Questions to consider
Opening lines
The language of persuasion:
Words for gaining attention
Assertive writing
Ease of response
Writing for specific scenarios:
Introducing a product
Keeping in touch with clients
An overview of proposals