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Training Course Summary:

Our group SEO training courses are designed for companies that want their employees to learn about optimisation so that they can manage their own SEO in house.
We run these courses over a day at our client’s office or at a training venue of their choice.
No course is entirely the same as they are tailor made to suit our client’s specific requirements. However, they all cover the principles of optimisation, the latest SEO techniques and include an analysis of the client’s websites to highlight areas for improvement.
We use a series of real life case studies and practical exercises to enable participants to consolidate their learning and practice new techniques

Training Course Overview/Content:

A. Introduction to SEO

• The importance of SEO
• Understanding search engine user behaviour
• How search engines work
• How search engines rank sites
• Key characteristics of Google, Yahoo and MSN
• The basic structure of a web page

B. Choosing Your Keywords and Phrases

• How to mine for keywords
• How to evaluate your competition
• Selecting keywords and phrases
• An analysis of potential keywords for the client’s optimisation campaign

C. Web Page Optimisation

• Adding titles and meta tags
• How to write optimised copy
• How to develop optimised coding
• The on-page issues that might be affecting the client’s website rankings

D. Web Site Optimisation

• How to create a search engine friendly site structure
• Creating a search engine friendly design
• The structural and design issues that might be affecting the client’s website rankings

E. Spam

• The dangers of spamming
• What to avoid








F. Link Building

• How link popularity works
• How to evaluate competitor sites
• How to get sites to link to yours
• How to manage a link building campaign

• An analysis of the link popularity of the client’s website

G. On-Going Optimisation Management

• Monitoring your rankings
• Getting the most out of web statistics