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Training Course Summary:

Our SEO training days are one day intensive and interactive seminars that use real time case studies to help participants understand the latest and most effective SEO techniques.
Each SEO training day is led by one of our senior optimisation consultants. During the course of the SEO training day participants will be guided through the principles of optimisation using lecture presentation, optimisation exercises and interactive Q&A sessions.

Training Course Overview/Content:

A. Introduction to SEO

• The importance of SEO
• Understanding search engine user behaviour
• How search engines work
• How search engines rank sites
• Key characteristics of Google, Yahoo and MSN
• The basic structure of a web page

B. Choosing Your Keywords and Phrases

• How to mine for keywords
• How to evaluate your competition
• Selecting keywords and phrases

C. Web Page Optimisation

• Adding titles and meta tags
• How to write optimised copy
• How to develop optimised coding

D. Web Site Optimisation

• How to create a search engine friendly site structure
• Creating a search engine friendly design

E. Spam

• The dangers of spamming
• What to avoid

F. Link Building

• How link popularity works
• How to evaluate competitor sites
• How to get sites to link to yours
• How to manage your link building campaign

G. On-Going Optimisation Management

• Monitoring your rankings
• Getting the most out of web statistics