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Training Course Summary:

During this two day workshop delegates will learn how to improve the style and tone of their business language and will have the opportunity to work on a number of business documents.

By the end of this course you will be able to:

Understand and apply the principles and techniques of effective writing in plain English.
Write convincing and persuasive letters, emails, reports and general company literature.
Appreciate and exploit the distinction between the aims of the writer and the needs of the reader.
Analyse, edit and summarise key elements of your document to sharpen your message.
Use various writing and thinking techniques during preparation, to save valuable time and increase the likelihood of success.
Understand what to omit and what to include, to add clarity and power to your message.
Convey confidence and professionalism in your writing at all times.

Who Should Attend:

Suitable for individuals with some experience who wish to sharpen the impact of their business writing.

Training Course Overview/Content:

Introduction to Successful Business Writing

Types of document: letters, reports, email, proposals
The essential guide to grammar - avoiding common problems
Punctuation - giving meaning to the written word
Preparation and Planning

Mind mapping
Adopting a structured approach
Focusing on the reader’s requirements
Defining the purpose of the document
Gathering relevant information
Presenting the information in a logical sequence
Developing Your Style of Writing

The ABC guide to keeping your writing ‘lean and fit’
Avoiding ‘word inflation’
Expressing yourself clearly to appeal to your reader
Is the reader still with you at the end of the document?
Demonstrating sincerity by avoiding jargon and clichés
Enhancing language skills and expanding your vocabulary
Persuasive Writing

The rules of AIDA - to help achieve results
Convincing your reader
Using your skills as a writer to lead the reader to the right conclusion
Anticipating objections and addressing them positively
Achieving Impact

Techniques to make an impression and sustain interest
Personalising your writing through original beginnings and endings
Language to motivate the reader
Constructive Self-analysis

Practical exercises reviewed - letters, reports, etc.
Proof reading and editing - avoiding time-consuming rewrites
Learning to get it right first time
Putting it into Practice

Practical exercises will be used throughout the course and delegates will receive one-to-one feedback
Personal Development

Progressing and refining your writing skills
Formulating an action plan