Training Course: Professional Written Communication Training Course

Training Course Summary:

Organisations and individuals establish their credibility with professional and well written communication. This two day course provides delegates with immediate and practical guidance on how to communicate effectively and professionally in writing. From planning and grammar to tone, style and final proof reading, delegates will quickly develop their writing skills and confidence in order to improve emails, letters and memos. Delegates are encouraged to bring with them written examples to receive personal feedback from the trainer.

By the end of this course you will be able to:

Plan, prepare and write with greater confidence.
Construct letters, memos and emails that get results.
Produce written communications that relay your message to the recipient in a positive, professional and persuasive manner.
Save time and handle correspondence with less instruction.
Adapt your writing style to suit the nature of the correspondence whilst achieving clarity and brevity.
Write accurately and professionally, avoiding unnecessary jargon or clichés.
Avoid common errors and use sentences, paragraphs and punctuation correctly and effectively.
Analyse and edit your work quickly and constructively, and adopt effective proof-reading techniques.

Who Should Attend:

Suitable for individuals who are looking to save time and produce accurate and professional business correspondence with confidence.

Training Course Overview/Content:

The Principles of Effective Business Writing

Types of business documents: letters, emails, facsimiles and minutes
Avoiding Common Problems
The rules and reasons for grammar - avoiding common pitfalls
Building better sentences - using punctuation to aid understanding
Vocabulary, spelling, jargon and slang
Formal words, proprietary names, copyright
The Recipient

Focusing on the reader’s requirements
Using the right approach - responding to complaints, giving
information, getting action, interesting customers etc.
Creating an impact - getting and maintaining the reader’s attention
The use of ‘action words’ to inspire positive response and results
Preparation and Approach

Clearly defining the objectives of the document
Gathering factual information to assist in conveying your message
Organising your thoughts/material logically
Simple structuring - the T.I.P.E. approach
Styles of Writing and Being Persuasive

A ‘reader-friendly’ style - compelling openings and positive conclusions
Informative, persuasive or assertive writing
Imaginative use of vocabulary
Developing Your Style of Business Writing

Overcoming ‘word inflation’ and ‘cutting out the waffle’
Writing in a clear, concise and professional business manner
Expressing yourself - conversational and appealing writing
Enhancing your language skills and expanding your vocabulary
Constructive Self-analysis

Avoiding redundant phrases, unnecessary jargon and clichés
Identifying and correcting grammatical errors
Proof reading and editing - avoiding time-consuming rewrites
Personal Development

Refining your skills - learning to get it right first time
Formulating an action plan