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Training Course Summary:

This programme is designed for people who have responsibility for proof-reading copy for brochures, leaflets, reports, proposals, mailing materials and other collateral. The quality of such materials circulated both inside and outside the organisation is essential in retaining credibility. The type of person attending this programme will be very conscious of the need to remove errors from copy and ensure that the content meets their organisation’s requirements.

Who Should Attend:

People who are required to make sure that their organisation’s written materials are error-free, before they are circulated inside or outside the organisation.

Training Course Overview/Content:

Introduction & Objectives

Stage 1
• How the proofing process works
• Recognising common errors
• Defining the purpose of copy
• Taking the reader’s perspective
• Making the content right for the reader
• Understanding house style
• Recognising typefaces

Stage 2
• How to find errors in copy
• Proof-reading marketing materials
• Avoiding ambiguous copy
• Understanding copy structure
• Identifying roundabout copy
• Using words economically
• Recognising copy that does not contribute
• Words that cause confusion
• Making copy easier to understand
• Exercise in reconstruction
• Spotting errors in spelling

Stage 3
• Paying attention to grammar
• Recognising grammatical errors
• Understanding punctuation and how to use it
• Ensuring consistency in the written piece
• Understanding proofing symbols and how to use them
• Proof-reading exercises