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Training Course Summary:

This course offers a structured approach to developing a marketing plan starting with the principles of a marketing approach and including the integration of the marketing plan with the company's overall business strategy.

What You Will Learn
How to develop marketing objectives
The structure of a marketing plan
Using the elements of the marketing mix
How to evaluate marketing activity

Who Should Attend:

It is suitable for personnel, either new to marketing or seasonal practitioners to develop new skilld or to hone existing ones. The course is for those involved with the planning, development and implementation of marketing plans