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Training Course Summary:

This course is for those new to marketing. Delegates will be introduced to the importance of identifying customer needs; learn how to target customers; learn how to match their services to customer requirements and learn in detail the Four Ps of Marketing: Product, Pricing, Placing and Promotion.

What You Will Learn
The corporate marketing mix
Definitions for practical marketing
Differences between Product-led, Sales-led and Marketing-led organisations
The marketing process
Customer profiling and targeting
The marketing planning process
Sub-sets of marketing
Direct marketing, Franchising, Distributing etc

Who Should Attend:

Who should attend? For all those new to the marketing function as well as those who are customer facing and need to be aware of consumer and marketing principles in general.