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Training Course Summary:

What is it about

Effective green marketing does not simply involve green-washing your business; it is about a recalibration of your marketing values. The course will focus on how to market your business, its products and services to optimise their environmental features. It will also enable delegates to develop an awareness of trends and opportunities for future green developments.


What do I get out of it?
An understanding of how your products and services contribute to environmental impacts and the real costs of this to your business
• Examine alternative products and their environmental potential
• Develop action plans to improve green marketing of products and services

Who Should Attend:

Marketing managers, marketing directors, sales people

Training Course Overview/Content:

An introduction to green marketing
- What is Green Marketing?
- How does it relate to the promotion of your products and services?
-Avoiding green-wash; how to add real value
• Living your values - making your marketing as green as your products
• Creating a strong, positive brand
• Case studies of best and worst practice
• Common pitfalls of green marketing; losing control of the message
• Defensive PR - responding to criticism of green-washing and green backlash
• Estimating the costs and benefits
• Action planning and goal setting
- Short-term wins
- Long-term Investment
• Promoting your achievements; developing a green communication plan