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Training Course Summary:

This programme offers an insight into how the media works and how individuals, firms and organisations can use it to get their message across. It will equip participants with the knowledge to get their message across in the most effective way and to the widest audience through TV news, radio, websites and the local and national press. With the huge growth in media in recent years, it has never been more important for those dealing with the press to receive specialist training in presentation skills.

Who Should Attend:

Anyone whose work requires them to talk to the media – whether it is publicising good news or carrying out “damage limitation” to control bad news.

Training Course Overview/Content:

Introduction & Objectives

Facts and fiction
• Statistics and realities about local and national media
• Needs and perspectives of different types of media – from local TV and radio to tabloid and broadsheet newspapers

Developing relationships with the media
• How to write press releases and where to target them
• Promote and encourage the media to pick up on positive news
• Focusing on the news value of a story to achieve the biggest impact
• How to save on advertising costs by getting free exposure on the news and in the press

Preparing for an interview
• Confidence and presentation skills
• Where and when to hold an interview
• How to present picture and filming opportunities where appropriate

Interview techniques
• Do’s and don’ts of interviews
• What to wear, how to stand, speak and use body language
• Identify what a reporter wants to know
• How to listen and react to what individual reporters want
• Practice interviews for different media, filmed by TV cameraman

Review of Programme