Training Course: Creating Competitive Sales Presentations
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Training Course Summary:
It is essential for those involved in making client presentations and hosted visits to deliver a consistent high impact message to gain new or incremental business. This programme aims to raise the awareness and develop the skills of those who have to undertake this role.Who Should Attend:
Managers and staff involved in sales presentations designed to increase business with new prospects or existing clients. It is particularly appropriate where organisations are involved in team presentations as a result of a request for tender or similar presentation.Training Course Overview/Content:
Introduction & ObjectivesAudience considerations
• Tailoring the pitch
• Including a sales theme
• Keeping a business perspective
Structuring and preparation
• What makes a good presenter?
• The presenter’s role
• First impressions
• Effective communication
Handling difficult situations
• Responding to challenges
• Understanding the issues
• Replying with credibility and impact
The team approach
• Coordination and cooperation
• The casting director and other roles
• Rehearsal
Presentation style
• Individual ability and impact
• Using what comes naturally
• Powerful presence
• Building confidence/controlling nerves
Making the presentation memorable
• Memorable delivery
• Seeking involvement
• Ringing the changes
• Audience attention span
Review of Programme

