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Training Course Summary:

To teach delegates the fundamental concepts and technologies involved in e-commerce.

To enable delegates to produce a specification and design for an e-commerce web site.

To enable delegates to construct a basic e-commerce system.

What skills will the delegate gain?
This course will enable delegates to:

Design and implement commerce-driven web sites.
Identify customer needs.
Monitor customer usage patterns.
Determine order processes.
Analyse how e-business solutions can increase sales.
Understand the technologies involved in e-Commerce web sites.
Specify security requirements.
Distinguish between implementation tools.

Pre-Requisites:

CIW - Site Designer (CIW625)

Who Should Attend:

Network server administrators, firewall administrators, systems administrators, application developers, IT security officers and Webmasters and all members of teams that will design and deploy e-commerce web sites.

Training Course Overview/Content:

Electronic Commerce Foundations
Types of Electronic Commerce.
Ingredients of a Web Storefront.
Seven Ingredients to Success.
The Virtual Enterprise.

Law and the Internet
Electronic Publishing.
Intellectual Property Issues.
Jurisdiction, Internet Taxation, International Tax, Customs and Tariffs.

Web Marketing Goals
Online Marketing Strategies.
Demographics, Psychographics, and Audience Data.

Online Product Promotion
Promotions, Site Categories and Banner Ads.
Banner Exchange.
Referrer Programs.

Site Usability
Click Patterns.
Usability Analysis.

Consumer Service Methods
Synchronous and Asynchronous Service
Self Service.

Business-to-Business Frameworks
Business-to-Consumer (B2C).
Business-to-Business (B2B).
Open Buying on the Internet (OBI).
Open Trading Protocol (OTP).

Site Creation Packages: Outsourcing
The Online Instant Storefront.
The High-level Offline Instant Storefront.

Implementation and Case Studies
Creating a Company.
Case Studies and Lessons Learned.

Site-Creation Software
Web Server Overview.
Internet Information Server (IIS).
Site Development Implementation.
ORACLE8 and SQL Server.
Preparing the Database.
Microsoft Site Server Commerce Edition.

Payment Gateways
Credit Card Processing.
Digital Cash.

Transaction Security
Encryption and Decryption.
Authentication and Identification.
Certificates.

Web Site Management
Log File Analysis.
Traffic Tracking.
Performance Testing.

Inventory and Shipping Data
Order Tracking

Qualifications:

This course helps delegates prepare for the Master CIW Designer Exam ID0-425.