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Training Course Summary:

This course looks at the development of a structured marketing communications plan. Reviewing the role of above and below the line communications and the increasingly important element of electronic media

What You Will Learn
· The interaction of the communications mix
· How the communications process works
· Using the appropriate communications tools
· Integrating electronic media into the mix
· Using above, below and through the line
· Getting the best value from the communication spend

Who Should Attend:

For those with some marketing communications experience, looking to improve their planning and use of agencies. All those involved in the development and implementation of marketing communications plans