Back to Search Results

Training Course Summary:

Now it's your turn to produce outstanding sales and marketing collateral. Virtually every organisation needs to produce effective brochures and leaflets. From flyers to sales aids, brochures and complete catalogues, this highly practical and immensely enjoyable event helps you get it right each time - no matter what you are producing.

Course Objectives:
Learn how to plan your brochures and leaflets with flair and within deadlines
Enable you to write brochures and leaflets clearly and professionally
Help you think more creatively
Boost your confidence
Develop a powerful brochure and leaflet brief
How to avoid classic brochure writing mistakes
How to enhance your brand message

Who Should Attend:

Anyone who has to write and produce brochures, leaflets or flyers for internal or external consumption.

Training Course Overview/Content:

What are the objectives of the material
How to plan your brochure
Adding flair and creativity to your work
Managing and working within deadlines
Becoming confident in what you are doing
Developing and writing a brief for the brochure or leaflet
What are the classic mistakes in writing
How to avoid the classic mistakes in brochure writing
The brand message
Enhancing the brand message
Evaluating the success of the material