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Training Course Summary:

This practical course will show you how to find the right content and write about it in an engaging, informative and stimulating format. It covers layout and design techniques to capture your readers’ interest and hold their attention.

** In order to get the most from this course delegates are asked to bring a sample article from their corporate publication with them on the training day.

What do I get out of it?
- Loyalty from existing customers
- Motivated and well-informed work force
- Informed and educated shareholders
- Good internal and external PR for your organisation or department

Who Should Attend:

Those new to producing printed company newsletters and magazines

Training Course Overview/Content:

Recognising what makes corporate publications successful
Comparing different types of publications
Preparing issues and planning to meet deadlines
Setting and sticking to production schedules
Becoming a news hound, finding good stories and selecting content
Agreeing key messages and considering reader response
Working with contributors and making the most of their contributions
Writing copy that interest readers and gets the corporate message across
Adapting writing styles to suit readership and message
Maintaining the corporate and human interest balance
Editing copy without offending others
Suggesting eye-catching and effective layouts
Making pictures work to your advantage
Checking page proofs and avoiding the classic mistakes