Training Course: Writing for High Impact
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Training Course Summary:
Develop your personal communications skills so that you can break down complex issues, write key messages and express your ideas, with clarity and brevity. The ability to write in a structured, reasoned way contributes to an organisation’s decision making processes and your personal successes.Communication is a key personal competence in the MCI Personal Competency Model (this is based on best practice from the internationally recognised MCI Management Standards).
The course provides a set of strategies which will enhance your ability to write:
• reports that are clear with key information easy to find and to use.
• emails that highlight the important details and comply with the latest best practice.
• specifications and plans that clearly communicate complex information.
• company-wide messages that are concise, effective and get to the point quickly.
• product information that can be used by a variety of customers.
• presentations that make their mark with graphics and text working together.
To enable you to develop and improve your communication skills so that you can:
- Communicate effectively with customers, managers, colleagues and all areas of your organisation.
- Dramatically reduce the amount of time you spend generating reports, proposals, presentations and other documents.
- Develop materials that deliver relevant information at an appropriate level of detail for all audiences.
The course concentrates on how to apply your new skills to written reports, presentations, verbal reports and emails.
Who Should Attend:
This course is intended for anyone whose work requires them to:- Create persuasive documents which influence decisions or offer solutions, such as proposals, tenders, business cases or analyses.
- Deliver effective presentations.
- Write documents which are used to request actions or gather information, such as requests for proposals, invitations to tender, surveys or task assignments.
- Provide information, such as new directives, briefings, meeting notices, standards, or regulations.
- Produce recommendations, such as feasibility studies or problem analyses.
- Report on events or status, such as meeting minutes or status reports.
It is appropriate for anyone who feels that they will advance their career by improving their communication skills.
It is ideal for teams who write similar documents regularly, such as status reports or tenders, or for teams who contribute to long and complex documents. Information Mapping provides consistency in level of detail, structure and presentation.
Training Course Overview/Content:
Key communication conceptsPrinciples governing the quality of information transfer.
A modular approach to presenting information needed by readers.
A proven approach to organising information
Finding a purpose and getting the desired response.
Defining your reader’s point of view.
Pinpointing the information your reader needs.
Presenting information
A tool kit of presentation techniques that enables you to create the desired impact.
Effective ways to present decisions and actions.
Guidelines for presenting policies and facts.
Refining your analysis and content
Instant frameworks for the most frequently written reports.
Adapting your style to your audience.
Solving the issues of sequencing, transition and consistency.
Knowing when to stop.
Some of the many features of the Mapping Business Communciation course include:
• A copy of the Formatting Solutions® software for Microsoft® Office 2000, 2002 (XP) and 2003, allowing you to create complex document formats quickly and easily.
• The new FS Pro Wizard, providing you with instant frameworks for 23 of the most common business communications, allowing you to get started immediately.
• A free Samples Handbook with examples of good practice in business communications.
• Two full days of case studies and hands-on exercises.
This course was previously titled 'Effective Business Communications'

