Training Course: Essential Business Writing Skills

Training Course Summary:

Websites are no longer an option. Gain maximum return on all of your e-marketing activities by understanding the key principles and practices of effective web marketing.

Benefits:


Maximise traffic to your site
Maintain and gain customers through enhanced customer relationship management
Save time and money by implementing effective intranets
Once they've found you, keep them there: enhance the stickiness of your site

Who Should Attend:

Marketing professionals and non-specialists alike require an understanding of the internet and its role within the marketing mix. This course is particularly suited to those who have responsibility for Internet communications.

Training Course Overview/Content:

Internet marketing fundamentals. Cost/Benefits; push-pull strategy; branding; building trust
Internet marketing plans. Strategic planning; situation analysis; customer analysis; market and product forces: pricing strategy; product distribution; promotion mix
Discussion forum marketing. Mailing lists; usenet newsgroups; web based forums; promotion techniques; targeting discussion forums
Search engine & directory marketing. Differing search engines; search engine and directory liaisons; getting 'top' search result position; how 'not' to get penalised
Direct email marketing. To spam or not; opt-in direct e-mailing; promotion techniques; email push
One-to-one web marketing. Site personalisation; building web site community; online customer service and sales
Viral marketing. Viral internet marketing; viral marketing techniques; successful viral marketing strategies
Measuring e-marketing. Measuring hits, measuring user sensation; measuring user click-paths; measuring revenues; measuring tools