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Training Course Summary:

In today's competitive world an understanding of marketing and how it works is an increasingly important skill for all employees who have customer or marketing contact. This course provides a practical introduction to what marketing is, it's role, marketing tools, terminology and how it can benefit your business. It is ideal for those who have no prior marketing training but work with or support the marketing department. Delegates will finish with a clearer understanding of the field of marketing and marketing management, and how this relates to their roles.

What You Will Learn
What marketing really is?
How marketing works with other departments
Marketing terminology
Basics of the marketing mix, choosing promotional tools and marketing planning?
How to apply marketing tools to your organisation
Working with marketing and advertising agencies
How to add value to your relationship with marketing
How to be more effective in your role

Who Should Attend:

This is a new marketing course, aimed particularly at Secretaries, PAs or administration staff who act as an assistant to a marketing manager, work with marketing or support marketing. It will enable you to understand better and be more effective in your marketing relationships.