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Training Course Summary:

A natural sales ability together with stacks of enthusiasm is useless unless channelled in the right direction. This course teaches new sales people tried and tested techniques to give a solid foundation from which to set off. It also provides great support and guidance for current salespeople who are looking for more structure and immediately useful tools and techniques

What do I get out of it?
• Expert guidance to increase sales levels
• More appointments secured by telephone using a structured approach
• Perceptive questioning skills to uncover requirements
• Improved close ratio by matching customers’ needs to product benefits

Who Should Attend:

A foundation course for those new to sales or who have experience but no formal training in selling

Training Course Overview/Content:

Understand the vital role of the sales person
• Make the most of your time – research and set objectives
• Identify decision makers with the correct use of questions to uncover sales opportunities
• Present your case using benefits not features and how best to quote your price
• Adapt your closing techniques to meet individual sales situations
• Handle and overcome objections
• Realise the effects of customer behaviour patterns on the buying and selling process
• Harness the hidden potential of body language to increase sales
• Make successful cold call appointments
• Use role play and group exercises to plan and carry out real sales situations
• Produce a personal action plan for your future sales career