Back to Search Results

Training Course Summary:

Exhibitions are a key element of the modern marketing mix and can help companies meet a host of sales, marketing communications and research objectives. However, many companies use exhibitions and events and an ad-hoc way which does not maximise effectiveness, and could benefit from a more strategic approach. This course will give you the skills to plan and implement exhibitions which work harder for your organisation.

Course Objectives:
Understanding the strengths of exhibitions as a marketing tool
Strategic use of exhibition planning
How to plan for a successful exhibition
How exhibitions fit with other marketing activity
Exploiting exhibition opportunities
Effective follow-up and evaluation

Who Should Attend:

All those who plan, organise or are involved in exhibitions.

Training Course Overview/Content:

Why exhibit?
Event planning - event objectives, strategies and tactics
Delegating and working with teams
Leading teams
Selecting the right exhibition
The importance of the briefing document
Pre-event activities, essential for achieving exhibition success
Event operational plan
Post-event evaluation
Staff training and motivation
Reasons for poor performance
Budgeting for your exhibition
Case studies
'Real life' role plays