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Training Course Summary:

Learn proven industry techniques to make the media work for you.

Who Should Attend:

In-house PR executives, press officers, and agency account managers

Training Course Overview/Content:

This course will equip delegates with the principles of building the reputation of their organisation through an effective PR strategy and how to minimise the impact any bad press may have on this. Delegates will learn the tricks of getting press releases noticed, making sure they fulfil their objectives and gain maximise exposure. The course also covers how to stretch your marketing budget using targeted stories to get column inches for free