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Training Course Summary:

Outline: Whilst business to business marketing shares many of the same basic principles and practices as business to consumer - in the increasingly competitive business to business market a new and more focussed way of thinking and approaching the subject is now becoming essential.

Who should attend? This course has been designed for those involved in business to business marketing at any level, and with any amount of experience. It will be of special interest to those from a business to consumer marketing background who are moving into business to business marketing.

Course Objectives:
To provide an understanding of the marketing approach to business markets
To understand the methods of segmenting business markets
To demonstrate the strategy options available in business to business markets
To examine the communication process for business to business markets
To develop an understanding of the market research techniques available in business to business markets
To explore the available sources of information for business markets
To provide an outline format for a marketing plan
To investigate the alternative distribution channels available
To have an understanding of the companies competitors and how to develop a competitive advantage
Course Overview:
A more structured approach to marketing the company's products
A better understanding of the customers of the business
A co-ordinated approach to the company's communication strategy
To be able to review the company's distribution strategy
To have a long term marketing overview of the business
A better understanding of the competitors in the market and how to develop a competitive advantage
To have a co-ordinated marketing communications strategy
The ability to collect and analyze research data
To provide the ability to review the strategic options available for thecompany's brands
The ability to prepare a structured marketing plan
To better understand the brands strengths and weaknesses and plan to build/ overcome them
To be fully conversant with the marketing communications options available and to know when to use them
The ability to be able to review the company's existing distribution channels and recommend alternatives